Jordan Davis Partners With 142-Year-Old Workwear Brand Wolverine

Jordan Davis is known for his genuine lyrics and strong work ethic, so it makes sense that the country music star is partnering with the 142-year-old workwear brand, Wolverine, since he perfectly represents the brand’s values. The partnership is launching the Wolverine x Jordan Davis Trades Tour, which aims to support eight American small trades…

Jordan Davis is known for his genuine lyrics and strong work ethic, so it makes sense that the country music star is partnering with the 142-year-old workwear brand, Wolverine, since he perfectly represents the brand’s values. The partnership is launching the Wolverine x Jordan Davis Trades Tour, which aims to support eight American small trades businesses with over $100,000 in sponsorships and gear. “Growing up in a family of tradesmen is something I have a ton of pride in,” Davis shares. “It taught me about hard work and creating something from nothing. I want to pass that on to my kids—and this tour is a way to honor the folks still doing it.” This initiative reflects Wolverine’s commitment to celebrating hardworking tradespeople while highlighting their impact on American communities. The selected businesses will receive a $15,000 support package and a VIP experience at one of Davis’ Ain’t Enough Road Tour stops, further solidifying the bond between Wolverine, Davis, and the essential tradespeople they support. (Billboard)

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