Welcome to the new 107.9 NASH Icon, Chattanooga! NASH Icon offers country superstars from the '90's and the past decade plus music from today's best country artists. This is a ground-breaking format. Additionally, NASH Icon will feature Commercial-Free Mondays that will include the most music on any station in Chattanooga
Cumulus created the NASH entertainment brand based on the Country music lifestyle in 2013, starting with flagship radio station NASH FM 94.7 in New York City, which has rapidly become one of the most-listened-to Country stations in the nation. NASH Icon is a new distribution platform for Country music’s most iconic artists, driven by Country music fans’ desire for more exposure to their all-time favorite artists from the last 25 years. The NASH Icon format is an important complement to the more contemporary artists that are heard on NASH, its sister brand. Both NASH and NASH Icon stations provide advertisers the opportunity to engage with the passionate Country fan base across a multi-media platform that spans radio, television, digital, magazine and live events. Cumulus will syndicate NASH Icon content to affiliate stations through Westwood One.
The NASH Icon platform also includes a record label and live events venture, in partnership with Big Machine Records. Last week, NASH Icon Music announced that it has signed its first artist to the NASH Icon label, the multi-platinum Country superstar, Reba.
John Dickey, Executive Vice President, Content and Programming for Cumulus said: “NASH continues to take the country world by storm. NASH captures the essence of what it is to be country and NASH Icon is the most exciting new format in radio. Our new NASH and NASH Icon stations are thrilled to be formally associated with these brands.”
NASH and NASH Icon are based at the NASH Campus in Nashville, the nation's only multi-media facility devoted solely to producing and distributing content based on the Country music lifestyle. Featuring three studios designed for a combination of TV and radio programming, indoor and outdoor event space, a print newsroom and extensive office space, leading Country stars such as Taylor Swift, Brad Paisley, Lady Antebellum and Sheryl Crow are among the early visitors.
